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Prologue: inspiration for writing this book, what I expect this book to do for the reader
Form to fill out and send to author (Your case study - to be included in 2nd edition.)
Making Personal Decisions
by Anne Ku
This is a practical how-to book to guide readers on using well-grounded techniques to improve personal decision making. It takes established techniques from the prescriptive domain of operations research and economics against the descriptive domain of psychology.
About the author
Anne Ku obtained her PhD in decision sciences in the area of uncertainty and flexibility, from the London Business School. She has applied decision analysis techniques to all aspects of her own personal life as well as advised other professionals in the course of her career in the UK, US, Singapore, and elsewhere. She maintains a website at http://www.analyticalQ.com which contains a wealth of resources for decision making.
of the book
Most books on this subject are divided into two camps:
The two camps do not overlap since the first camp assumes that decision makers are rational while the second camp assumes that decision makers are full of bias. Furthermore, the latest thinking is written in academic-speak, difficult for the layman to digest. Hence such books are not widely accessible to people who actually need to make important decisions. Most importantly, the decisions considered are typically not personal, but managerial.
Any practical book on decision making therefore needs to:
I propose to write a guide book that helps people analyse and make decisions based on the techniques developed in camp one and applied to situations that require the insight of camp two. There would be sufficient examples for the reader to want to read. There would be sufficient step by step guides and different types of analyses for the reader to refer and apply to their own situations. It also communicates my philosophy of decision making.
The unique selling points for this book:
The inspiration for this book comes from a new book by Hammond, Keeney, and Raiffa (1999 called "Smart Choices." PrOACT is the process they advocate for multi-objective, multi-criteria decisions with no uncertainty. There are, however, very few diagrams. They did not address uncertainty or flexibility which are very important factors in this day and age. Their approach is decompositional - mine is holistic.