At some point in one's career, it's important to get published. Whether to be quoted or profiled as an expert in your field or get published as an author or co-author, the work represents a testimony that you are worth the print, that is, what you say, do, or write is relevant in the grand scheme of things.
Getting published defines the line between a nobody and a somebody. You may be the top dog in your company, but if no one quotes you or write about you then you're not relevant outside the company. Of course, you can write and get your work published yourself. Be warned that editors and publishers have their own reputations to protect and their readers to serve. They will not always publish your work no matter how good you think it is. Some people cut through the chase by paying to get published. Such "advertorials" will not fool the discerning reader.
It's the editor's job to know what is relevant and worth publishing. The amount of space designated to the piece corresponds to its relevance, relative to other pieces in the publication.
At the end of the day, it's not who you know but who knows you that counts. And what better way to get known and get "found" than to get published?
26 January 2003 Sunday