A more extended review, including review of the website and other
editorial and customer reviews, is available at the Freepint website or
issue no. 64 released
on 8th June 2000.
analyticalQ book review by Anne Ku
Striking it Rich.com
of 23 incredibly successful websites you've probably never heard of
ISBN 0-07-135579-0, copyright
1999, 250 pages paperback
several years now I have been trying to figure out what makes a good and successful
website. I have evaluated websites and written articles on immigration,
weather, and weddings. I have linked
to websites I think deserve further review. Jaclyn Easton was pondering
the same thing, but she had a head start.
is right in that I have never heard of the sites she profiles in her book.
Most of these started early - and their investment paid off after the first customer.
This is truly amazing! Most of these early birds had a conviction that it would
work, but at the same time, had the nerve to experiment.
of the key success factors can be summarised as follows:
Do what you are interested
in doing, everything else will follow. MOTORCYCLE
ONLINE was launched on the owner's 26th birthday as an online
magazine. It is hardly work for someone who gets to ride around
on the latest motorcycles and spends
time with his racing team.
Be the first.
DOGTOYS is the first to sell nothing
but dog toys, thus creating a new category in the overloaded retailing
Offer something of value.
In the case of ASK THE BUILDER,
he offered a searchable database of free advice accumulated over the
years. At HORSENET, it not only links to all
of its competitors and gives away free images and programming code,
it appeals to an audience which is largely not online.
Provide constancy and
continuity. (Why hadn't I come across in my research for
the article on weddings?) THE
KNOT: Weddings for a Real World is reputed to be a constant source
of ideas, tips, and sympathy. The visitors are sticky as they go through
the experience of getting married.
are of course many more key success factors, and the interested reader might as
well as visit the author's own site at http://www.StrikingItrich.Com.